Insignia Group has spent nearly 20 years building technology for the automotive industry. They run an accessories e-commerce platform for dealerships and manage parts and accessories data for OEMs like Ford, Mazda, and GM. Their newest product, ACE, is a SaaS data platform that delivers that data via API to OEMs and digital retailers. ACE has a clear brand and a live Google Ads campaign. Now they need someone to drive more qualified prospects into the pipeline.
Commitment: 10 hrs/week, remote
Rate: $50–55/hr
Start: ASAP
Duration: Through end of year, with potential to extend
This is a hands-on, paid-media-only role. You'll take over the existing Google Ads campaign and quickly build out new channels to reach a very niche B2B audience. The first 4–6 weeks are about fast setup and testing. After that, the focus shifts to optimizing what works.
The current Google targeting reaches too many consumers. The goal is to find channels where ACE can target by job title, company, and intent, so the leads are better quality.
What you'll do
What you bring
Nice to have
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
As a Freelance Paid Social & Lead Generation Specialist, you will develop and execute strategies to generate high-quality B2B leads through social media, primarily focusing on Instagram.
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