Senior Director, Global B2B Marketing
Lyft👥 10,000+ employees🏢 Transportation
Lead the global B2B marketing strategy and operations for Lyft, overseeing a matrixed team to execute and measure marketing efforts across diverse brands and markets.
Associate Director, Performance and Digital
🕒 4 days ago
Performance MarketingDigital MarketingAcquisition StrategiesMarketing Technology
📜 Description
- Own the strategy, governance, and performance of a University-wide digital and performance marketing capability.
- Set the strategic direction for performance marketing across all paid digital channels.
- Drive acquisition, conversion, and pipeline quality across the full student recruitment funnel.
- Build advanced measurement, attribution, and ROI frameworks for decision-making.
- Establish enterprise-level governance for digital and performance investment.
- Lead and grow a high-performing team while optimizing customer journeys.
🛠️ Requirements
- Significant experience leading performance marketing at scale in a large organization.
- Deep expertise across paid search, paid social, programmatic, and digital acquisition.
- Experience owning a marketing technology, automation, and analytics stack.
- Strong commercial and analytical judgment.
- Proven people leadership, including through change.
- Track record of using data to enhance marketing performance.
✨ Benefits
- Setting and leading the University's performance marketing strategy across all paid digital channels
- A commitment to work/life balance with a 37.5 hour working week, flexible hours and hybrid/remote working patterns
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