Website and Social Media Manager

The successful candidate must be able to work in Canada and obtain Reliability Status.   #LI-NI1

Key Responsibilities

Content Development

• Work with other members of the marketing and communications team to strategize and create impactful, high-performing written and multimedia content for internal (employee-facing) and external use.
• Lead the development of a shared marketing and communications content calendar to ensure alignment and message consistency.
• Ensure all content reflects Telesat's brand voice.

Social Media Management

• Co-create, schedule, publish, and monitor social media content on LinkedIn and X that supports business objectives, thought leadership, corporate communications, events, and marketing communications campaigns.
• Develop compelling social media copy and collaborate on the creation of visual and multimedia assets.
• Monitor social media trends and competitor activity to identify new opportunities for engagement.
• Track and analyze social media performance, providing recommendations to improve reach, engagement, and audience growth.

Website Management

• Manage and maintain Telesat's corporate website using the WordPress content management system.
• Work closely with internal stakeholders to support content publishing and website enhancement initiatives.
• Collaborate with content creators to optimize web pages, landing pages, blogs, and other digital content, including alternate H1, H2 copy, Meta descriptions, and keyword strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Monitor website performance and user experience, identifying opportunities for improvement.

SEO and AI Optimization

• Develop and implement SEO strategies to improve search visibility, organic traffic, and content performance across various platforms and formats including corporate website, press releases, and social posts.
• Conduct keyword research, content optimization, technical SEO coordination, and performance monitoring.
• Support AI optimization initiatives, ensuring content is structured and optimized for AI-driven search and discovery experiences.
• Stay informed on evolving search, AI, and digital marketing best practices and recommend new or different approaches.

Marketing Technology & Analytics

• Support the use of marketing automation platforms, including Market or similar solutions, to execute digital campaigns.
• Develop regular performance reports and dashboards to measure digital marketing effectiveness.
• Analyze website and social media analytics, providing actionable insights and recommendations.

Internal Communications

• Suggest ways to measure and improve employee engagement on internal communications channels.

Education & Experience Required

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

3-5 years of experience supporting marketing and communications initiatives, preferably in the technology, telecommunications, aerospace, or defence industries.

Creative thinker with a keen eye for visual storytelling and digital content creation.

Exceptional writing, editing, and proofreading skills.

Strong understanding of social media platforms, content strategy, and audience engagement.

Demonstrated success executing social media and content marketing strategies.

Experience managing corporate websites using WordPress or similar CMS platforms.

Experience with SEO best practices and web analytics tools. Knowledge of SEO principles, keyword research, and search performance measurement.

Exposure to marketing automation platforms such as Marketo, HubSpot, Pardot, or similar technologies.

Familiarity with AI-driven search optimization and emerging digital marketing technologies.

Familiarity with creative tools such as Adobe Creative Suite, Canva, or similar platforms.

Experience in basic photography and/or videography would be considered an asset.

Additional Requirements

Occasional travel may be required.