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Senior UA Manager (Meta, Web)

🕒 10 days ago
Meta AdsFacebook AdsCampaign ManagementROI Optimization

📜 Description

  • Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products.
  • Own campaign performance: analyze key metrics, optimize budgets, and improve ROI/CPA/CPI.
  • Develop and test new growth hypotheses including audiences, placements, and ad formats.
  • Collaborate with the creative team to research competitors and evaluate creative performance.
  • Build structured reporting and improve campaign management processes through automation.

🛠️ Requirements

  • 3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating or high-volume B2C products.
  • Proven experience managing significant monthly budgets of at least $100k/month.
  • Strong experience with both app and web acquisition funnels.
  • Strong analytical skills: ability to work with data, reports, and analytics tools.
  • Fluency in Russian; English reading/writing skills sufficient for documentation.

Benefits

  • Vacation 28 calendar days per year;
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
  • 50% payment for professional training, international conferences, and meetings;
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