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Director, Industry Marketing - Insurance

🕒 2 days ago
B2B MarketingInsurance Industry KnowledgeAI ToolsMessage House Creation

📜 Description

  • Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas.
  • Lead go-to-market strategy for your industry within the cross-functional Industry POD, translating buyer dynamics and competitive pressure into executable plans.
  • Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
  • Direct ServiceNow's presence at first-party events and own the content and engagement strategy for key third-party industry events.
  • Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns.

🛠️ Requirements

  • 12+ years of B2B marketing experience, with at least 5 years focused on Insurance at an enterprise software or technology company.
  • Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and business outcomes driving platform investment decisions.
  • Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes.
  • Strong executive presence and written communication, representing ServiceNow credibly in front of customers and industry analysts.

Benefits

  • Flexible spending accounts
  • A flexible time away plan
  • Family leave programs
Pinterest

Director, Retail Transformation

Pinterest👥 5001 - 10,000 employees🏢 Computer Software
🕒 yesterday

As Director of Retail Transformation, you will lead strategic retail partnerships, develop execution strategies, and drive innovative commerce solutions to enhance Pinterest's retail growth.

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Pinterest

Director, Marketing Technology & Innovation

Pinterest👥 5001 - 10,000 employees🏢 Computer Software
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Lead the development and integration of AI solutions within the marketing technology ecosystem, driving innovation and strategic growth across the organization.

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Reddit

Senior Director, Product & Technology Finance

Reddit👥 1001 - 5000 employees🏢 Online Community/social Media
🔥 14 hours ago

This role involves providing strategic financial leadership in partnership with Engineering, developing a Product Finance function, and driving financial modeling for key business decisions.

Financial LeadershipFinancial ModelingCloud InfrastructureData Analysis

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