Industry Marketing Lead, Retail & eCommerce
Lead retail and consumer goods industry marketing strategy, positioning, launches, and scalable sales plays, partnering across teams to strengthen retail pipeline, win rates, and customer proof.
RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.
We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.
RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.
This role runs RZR marketing in China, end to end. It sits between global marketing, sales, and the China partner ecosystem in our most strategic APAC market — and the job is to turn what RZR builds into market-native programs that produce pipeline.
You will work closely with the CMO and the global marketing team to run China as one coordinated demand engine. That means owning our WeChat and Rednote presence, building co-marketing programs with local data and measurement partners, producing our China events end to end, and acting as the voice of China inside the company. Every program should tell the same story: RZR is the go-to performance partner for Chinese advertisers and for chuhai developers going global.
This is a senior IC role. We need someone who thinks like a strategist, operates independently in a market with its own platforms and pace, and connects everything back to revenue.
This is a hybrid role based in Beijing, China, with regular onsite presence required. Candidates must be based in or willing to be based in Beijing, with the right to work in China.
RZR operates by eight core behaviors: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity
RZR is an equal opportunity employer
RZR is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this role excites you.
RZR provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Lead retail and consumer goods industry marketing strategy, positioning, launches, and scalable sales plays, partnering across teams to strengthen retail pipeline, win rates, and customer proof.
Lead retail and consumer goods industry marketing strategy, positioning, launches, and scalable sales plays, partnering across teams to grow retail pipeline, win rates, and customer adoption.
Own retail and consumer goods marketing strategy, positioning, launches, and scalable sales plays, partnering across teams to grow pipeline, improve win rates, and build Braze’s retail business.
Leads retail and consumer goods industry marketing strategy, positioning, launches, and scalable sales plays, partnering across teams to strengthen retail pipeline, win rates, and customer proof.
Own and improve the end-to-end online customer journey, leading experimentation and a small team to increase conversion, upsell and revenue across websites and quote flows.