The Senior Copywriter at 21GRAMS is responsible for generating and developing advertising copy, collaborating with creative teams to deliver impactful marketing solutions.
Senior Copywriter - Remote
📜 Description
- Develop a consistent tone of voice across multiple channels and evolve brand guidelines.
- Write copy for landing pages, lead magnets, email campaigns, newsletters, and social media.
- Onboard writers to maintain consistency across channels.
- Develop creative ideas to convert traffic and review campaign performance to improve future copy.
- Collaborate with content creators on ad and modal copy, graphic assets, storyboards, and video scripts.
- Provide high-quality copy and constructive feedback to collaborators.
🛠️ Requirements
- Both a very analytical and highly creative individual;
- Experience creating conversion copy for large-scale campaigns at a fast-growth startup;
- A varied portfolio of copy, from short form to long form;
- Ability to write with range, from playful campaign headlines to technical writing concepts;
- Proven experience shaping brand guidelines and tone of voice;
- Familiarity with the publishing industry and writing craft concepts;
- Experience with email marketing, conversion optimization and A/B testing;
- Native-level English speaker.
- Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
- A good dose of ambition, a willingness to learn, and a great sense of fun;
✨ Benefits
- Work from home;
- Paid paternal and maternal leave;
- Annual team retreat
Full job description
About Reedsy
We’re here to give authors the tools and resources they need to create beautiful books. Our marketplace gathers the industry's best publishing professionals — the likes of Neil Gaiman's editor, Nora Roberts' book marketer, and GRRM’s cover designer.
We’ve grown to a community of 5,000,000 authors, and transformed the way people write and publish their book. Want to hop on board and help us get to our next destination? Cool, keep reading!
Responsibilities
Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:
Develop a consistent tone of voice for Reedsy across multiple channels;
Own and evolve our brand guidelines;
Help onboard writers to ensure consistency across every channel;
Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts;
Come up with new creative ideas to convert our traffic;
Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work;
Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and
Bring a high standard to your own copy and honest, useful feedback to everyone else's.
Requirements
Both a very analytical and highly creative individual;
Experience creating conversion copy for large-scale campaigns at a fast-growth startup;
A varied portfolio of copy, from short form to long form;
Ability to write with range, from playful campaign headlines to technical writing concepts;
Proven experience shaping brand guidelines and tone of voice;
Familiarity with the publishing industry and writing craft concepts;
Experience with email marketing, conversion optimization and A/B testing;
Familiarity with Google Analytics and other analytics tools; and
Native-level English speaker.
Bonus Points
Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
A good dose of ambition, a willingness to learn, and a great sense of fun;
Your writing has been published in some shape or form.
Benefits
Work from home;
Paid paternal and maternal leave;
Annual team retreat
Salary range:
$60K – $90K
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