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Staff Data Scientist, Marketing

🕒 yesterday
Marketing ScienceGrowth Data ScienceEconometricsMarketing Mix Modeling (mmm)

📜 Description

  • Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to quantify marketing spend impact.
  • Design frameworks to optimize marketing for both new advertisers and users, leveraging brand awareness for mutual growth.
  • Lead incrementality testing and develop methodologies to measure the long-term effects of brand marketing.
  • Mentor junior scientists and uphold technical standards across the Marketing organization.

🛠️ Requirements

  • Advanced degree (Master's or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
  • For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics.
  • For Ph.D. holders: 6+ years of industry experience.
  • Deep understanding of the marketing ecosystem with experience in Marketing Mix Modeling (MMM) and Incrementality Testing.
  • Advanced proficiency in Python or R and SQL, with experience in building production-grade data pipelines.
  • Proven track record of influencing C-suite stakeholders and translating complex statistical concepts into business strategy.
  • Experience in fast-paced environments, navigating ambiguity and building frameworks from the ground up.

Benefits

  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support
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