The Product Marketing Manager, Platform will launch targeted campaigns across Alchemy's platform, managing strategy and execution while owning content that drives activation and cross-sell.
Product Marketing Manager
📜 Description
- Manage Product Marketing efforts at Q-CTRL, partnering with Sales and Product teams to align roadmaps and implement strategies based on market research.
- Tell the product story and formulate a product marketing roadmap that outlines engagement opportunities with customers.
- Develop go-to-market launch strategies, including value propositions, narratives, collateral, and media mix.
- Deploy campaigns focused on new and existing products, creating high-impact assets and measuring success.
- Analyze and improve campaign performance to meet strategic business objectives.
🛠️ Requirements
- 5+ years of experience in product marketing or technology marketing, managing key functions like Customer Research and GTM.
- Demonstrable experience designing and implementing successful marketing campaigns.
- Solid knowledge of SEO, CRM (Salesforce), web analytics, and digital marketing best practices.
- Experience in deep tech/HPC or related high-tech software with exposure to B2B and B2C markets.
✨ Benefits
- Communicate the vision and value of products to sales teams, developing assets that facilitate the sales process.
Full job description
About the role:
Q-CTRL is looking for a hands-on Product Marketing Manager based in Sydney, Australia to develop and deploy product, growth and GTM campaigns. The role will report to our Head of Marketing.
As a Product Marketing Manager, you will have deep experience in product-led marketing within a high growth / cutting edge technology environment. You will have developed a strong set of skills to analyze market opportunities, create impactful product-marketing material and deploy go-to-market plans and activities that drive growth and brand outcomes. Your product marketing capabilities will span inbound audience development (research, product definition and testing) to GTM execution (narrative, content and campaign execution) and finally outbound customer engagement (sales enablement, customer success and communications). These should be grounded in a strong understanding of how product marketing works with other teams (Product, Sales, Engineering, Design and more) to deliver on an ambitious product marketing roadmap. Storytelling will be at the heart of what you do, telling a compelling narrative across our audiences and products, simplifying complex concepts and creating content that brings our world-changing technology to life.
We are looking for a proven technology marketing manager who loves rolling up their sleeves, making things happen, and helping emerging and fast growing companies like us stand out in a crowded, rapidly growing early market like Quantum Computing and Quantum Sensing.
What you’ll be doing:
Creating product marketing assets that support brand and communications objectives.
Ideally you'll have:
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