Lead Generation Manager – E-commerce & Digital Platforms

Location: Egypt (supporting GCC markets)

About Pulse iD

Pulse iD is a fintech technology company operating across Asia-Pacific and the GCC, helping financial institutions, payment providers, merchants, and digital platforms grow customer engagement and unlock new revenue opportunities.

Our Encore platform enables businesses to generate incremental revenue from their existing customer journeys, including checkout, payment, and order confirmation experiences. By connecting businesses with relevant advertiser offers, Encore creates new revenue opportunities for our partners while helping advertisers acquire customers through performance-based marketing.

We're expanding Encore across the GCC and building a dedicated team to accelerate commercial growth.

About the role

We're looking for an experienced, commercially minded Lead Generation Manager to build and run our outbound prospecting function, initially focusing on e-commerce businesses and digital platforms across the GCC.

You'll take ownership of how we identify, research, engage, and qualify prospective commercial partners for Encore. Combining strong business research and persuasive writing with AI-powered tools and automation, you'll develop targeted outreach campaigns, identify emerging opportunities, and create a consistent flow of qualified meetings for our regional sales team.

This is a senior, hands-on role for someone who enjoys building systems as much as executing them. You'll have the freedom to test new approaches, refine what works, and help create a repeatable acquisition model that can scale across markets.

We're looking for someone who has successfully built B2B sales pipelines, not simply worked from existing contact lists or executed predefined outreach campaigns.

Key responsibilities

Prospecting and pipeline development

• Build and continuously expand a targeted pipeline of prospective commercial partners across GCC markets, initially focusing on the UAE and Saudi Arabia.
• Identify high-potential businesses, including e-commerce retailers, travel and booking platforms, hospitality groups, payment service providers, marketplaces, and other digital platforms with significant customer transaction volumes.
• Research target accounts, assess their commercial potential, and identify relevant decision-makers across commercial, digital, e-commerce, payments, and partnerships functions.
• Develop segmented prospect lists based on industry, business characteristics, transaction potential, and commercial opportunity.
• Create and execute personalised outbound campaigns using email, LinkedIn, telephone, and other appropriate channels, in English and Arabic.
• Identify and pursue opportunities through industry relationships, referral partners, digital agencies, and other relevant prospecting channels.
• Follow up consistently with prospects and nurture relationships to generate meaningful sales conversations.

AI-enabled prospecting and automation

• Develop and manage a systematic, repeatable approach to identifying and engaging potential partners.
• Use AI, sales intelligence platforms, and automation tools to improve prospect research, data enrichment, targeting, personalisation, and outreach efficiency.
• Establish and manage signal-based prospecting activities, identifying relevant business developments such as market expansion, new partnerships, commercial announcements, or changes in digital commerce activity that may indicate potential opportunities.
• Translate these signals into timely, relevant outreach campaigns targeting the appropriate decision-makers.
• Explore and test new tools, techniques, and workflows to improve the scalability and effectiveness of lead generation.
• Work with internal colleagues where required to develop or integrate automated prospecting workflows.

Lead qualification and sales development

• Assess prospective partners against qualification criteria, including commercial potential, transaction volumes, access to decision-makers, and control of relevant customer touchpoints.
• Engage prospects to understand their business and identify opportunities where Encore could deliver commercial value.
• Arrange qualified meetings for the publisher partnerships team, providing relevant account intelligence, background information, and clear next steps.
• Collaborate closely with sales colleagues to understand which opportunities progress and why, using this feedback to continuously improve lead quality.
• Where appropriate, participate in initial discovery discussions and support the progression of selected commercial opportunities.

Prospecting strategy and performance optimisation

• Take ownership of the ongoing development and improvement of Encore's outbound lead generation approach.
• Proactively identify new target segments, prospecting channels, campaign ideas, and opportunities for commercial growth.
• Develop and test different outreach messages, approaches, and follow-up sequences to understand what generates the strongest engagement and qualified pipeline.
• Maintain accurate account, contact, activity, and opportunity information in the CRM.
• Track and report on outreach performance, qualified meetings, sales opportunities generated, and pipeline progression.
• Work with sales and marketing colleagues to align prospecting activities with priority sectors, campaigns, events, and regional growth initiatives.
• Share market intelligence, competitor insights, common objections, and successful approaches to improve the wider commercial team's effectiveness.

What we're looking for

• Typically 4–7+ years of relevant experience in B2B lead generation, outbound sales development, business development, or a similar commercially focused role.
• Demonstrated success independently building and developing outbound B2B sales pipelines.
• Strong experience using sales intelligence platforms, CRM systems, AI tools, and automation to improve prospecting effectiveness.
• Experience developing or improving structured prospecting processes, including account targeting, data enrichment, personalised outreach, and follow-up workflows.
• Excellent spoken and written English and Arabic, including strong business writing skills and the ability to create compelling, personalised outreach messages.
• Experience prospecting across GCC markets, particularly the UAE and/or Saudi Arabia.
• Strong research and analytical capabilities, with the ability to identify attractive commercial opportunities and relevant decision-makers.
• Sound commercial judgement and an understanding of how to qualify opportunities for a business development or partnerships sales team.
• A proactive, resourceful, and highly organised approach, with the ability to work independently, manage multiple initiatives, and continuously improve results.
• A genuine interest in emerging AI technologies and how they can transform traditional sales development processes.

Highly advantageous

• Experience in e-commerce, payments, merchant services, digital platforms, marketplaces, SaaS, affiliate marketing, or performance marketing.
• Experience prospecting to merchants, e-commerce businesses, payment providers, or other commercial ecosystem partners.
• Hands-on experience with tools such as LinkedIn Sales Navigator, Apollo, Clay, AI assistants, workflow automation platforms, or similar technologies.
• Experience developing account-based outbound campaigns or building prospecting workflows that respond to business signals and market developments.
• Broader sales experience, including conducting discovery meetings, presenting commercial propositions, or progressing business development opportunities.

What success looks like

Success in this role means consistently generating qualified commercial opportunities for our regional sales team while building a prospecting function that becomes more effective and scalable over time.

You'll be measured on the quality and commercial potential of the opportunities you generate, the progression of those opportunities through the sales pipeline, and your ability to improve prospecting performance through better targeting, messaging, processes, and technology.

We value commercial outcomes and continuous improvement, not simply the volume of emails sent or meetings booked.

Why join Pulse iD?

• Play a central role in building a new commercial growth engine for an established fintech technology company.
• Take ownership of a key function with the autonomy to introduce ideas, experiment, and shape how we approach new markets.
• Work with an international team across the GCC, Asia-Pacific, and other growing markets.
• Apply AI, automation, and modern sales development techniques to create scalable commercial opportunities.
• Help develop a successful regional prospecting model that can be extended into new international markets.

Equal opportunity

Pulse iD is an equal-opportunity employer. We welcome applications from people of all backgrounds and value diverse experiences and perspectives.