Lead client measurement strategy and analytics delivery across media channels, translating modeling outputs into actionable business recommendations while managing and developing a team of analysts and managers.
Analytics Senior Director, Measurement
📜 Description
- Lead analytics teams across customer groups, industry verticals, and regions; define capability roadmaps and organizational structure for scale.
- Translate client objectives and business questions into analytical frameworks and aligned roadmaps.
- Guide senior client relationships and analytics transformation projects to demonstrate value and drive growth.
- Align department goals with company strategy; manage Director-level leaders, succession planning, performance planning, calibration, and promotions.
- Improve processes, tools, and training; represent analytics in executive forums and shape thought leadership and external reputation.
- Use AI, automation, and technology to improve work quality and efficiency and enable faster, informed decisions.
🛠️ Requirements
- 12+ years of analytics experience, including 5+ years of leadership experience; bachelor's degree or equivalent work experience.
- Experience building and scaling analytics functions aligned with business strategy and measurable impact.
- Strategic client leadership across test-and-learn and incrementality roadmaps, brand measurement, last-click attribution, and related performance signals.
- Advanced SQL proficiency and experience guiding data architecture and modeling decisions.
- Experience with Tableau, Power BI, or Looker for strategic reporting and executive storytelling.
- Success leading cross-functional partnerships, aligning KPI frameworks, and embedding analytics into product, marketing, and operational workflows.
- Experience mentoring analytics leaders and implementing governance and process improvements across complex organizations.
✨ Benefits
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
Full job description
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
- Lead the analytics team across multiple customer groups, industry verticals and regions
- Define the capability roadmap and organization structure for scale
- Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
- Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
- Align department goals to company strategy and vision
- Manage Director-level leaders and ensure succession planning
- Lead performance planning, calibration, and promotions
- Identify and implements process, tooling, or training improvements
- Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
- Shape thought leadership, IP, and external reputation
- Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making
What You Will Bring
- 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
- Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.
- Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making.
- Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.
- Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling.
- Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.
- A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
Parental Leave: Receive paid parental leave during life’s important family moments.
Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
Pet Insurance: Access optional coverage for the four-legged members of your family.
Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
Commuter Benefits: Access support for your commute where available.
Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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