Agentic ABM & Demand Gen Lead
Afresh👥 51 - 200 employees🏢 Computer Software
We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts.
Partner Marketing Manager (AI & Financial Partners)
🕒 11 days ago
B2B MarketingPartner MarketingGo-to-market StrategyCampaign Management
📜 Description
- Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage
- Identify emerging partner opportunities and develop differentiated GTM strategies, particularly across fast-growing areas such as AI
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
- Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- Analyze performance data to optimize campaigns and improve ROI across the partner channel
🛠️ Requirements
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
- Experience in payments, financial technology, Credit, Lending, or Banking
- Background in partner enablement, revenue enablement, or sales enablement
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)
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