🕒 25 days ago
As a CRM Analyst, you will configure and operate CRM campaigns, analyze performance metrics, and leverage AI tools to enhance content production and operational routines.
Partnership Growth Analyst
📅 Aug 17
CRMCustomer CommunicationsLifecycle MarketingGrowth Marketing
📜 Description
- Execute campaigns across WhatsApp, push, email, SMS, and in-app channels.
- Support communications across acquisition, onboarding, activation, retention, and reactivation journeys.
- Develop customer-focused messaging and value propositions aligned with business objectives.
- Coordinate campaign launches with Product, Marketing, Design, Operations, Engineering, and Data teams.
- Monitor campaign performance, run A/B tests, and analyze customer behavior and funnel friction.
- Maintain campaign calendars and documentation; share insights and recommendations with stakeholders.
🛠️ Requirements
- Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field.
- 1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.
- Experience executing multi-channel customer communication campaigns.
- Strong analytical mindset with experience using campaign metrics to drive decisions.
- Experience working with cross-functional teams.
- Excellent written communication and copywriting skills.
- Experience with CRM or marketing automation platforms (Braze, Customer.io, Infobip, etc.) is a plus.
- Experience in fintech, e-commerce, telecommunications, or technology companies is preferred.
✨ Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
Full job description
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Partnership Growth Analyst is responsible for executing and optimizing customer communications across the customer lifecycle. This role supports the planning, execution, and performance analysis of multi-channel campaigns that improve customer acquisition, activation, engagement, retention, and reactivation. Working closely with Marketing, Product, Operations, Risk, Data, and Commercial teams, the analyst helps deliver personalized, data-driven communications that enhance the customer experience and drive business results.
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Responsibilities
Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels.
Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.
Create customer-centric messaging and value propositions aligned with business objectives.
Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns.
Monitor campaign performance and identify optimization opportunities through reporting and A/B testing.
Analyze customer behavior and funnel performance to identify communication opportunities and friction points.
Maintain campaign calendars, documentation, and communication best practices.
Support promotional launches, product releases, and commercial initiatives through targeted communications.
Present campaign insights, learnings, and recommendations to stakeholders.
Requirements
Bachelor's degree in Marketing, Communications, Business, Advertising, Engineering, or related field.
1–2 years of experience in CRM, Customer Communications, Lifecycle Marketing, Growth Marketing, Marketing Operations, or similar.
Experience executing multi-channel customer communication campaigns.
Strong analytical mindset with experience using campaign metrics to drive decisions.
Experience working with cross-functional teams.
Excellent written communication and copywriting skills.
Experience with CRM or marketing automation platforms (Braze, Customer.io, Infobip, etc.) is a plus.
Experience in fintech, e-commerce, telecommunications, or technology companies is preferred.
Benefits
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