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Senior Creative Strategist - Paid Social (Meta Ads)

📅 May 26
Meta AdsFacebook AdsInstagram AdsCreative Strategy
Apply Now

📜 Description

  • Own Facebook and Instagram campaigns across multiple client accounts, from strategy and launch through optimization and scaling.
  • Develop ad concepts, hooks, messaging frameworks, positioning, and offer narratives.
  • Write creative briefs and direct UGC creators, editors, and designers on scripts, storytelling, and production.
  • Monitor campaign and creative metrics, identify winning ads, and optimize audiences, offers, funnels, and landing-page alignment.
  • Use performance data to refine creative concepts and build a consistent testing and iteration process.
  • Collaborate with creative teams and marketing leadership to align campaigns with growth goals.

🛠️ Requirements

  • 3+ years running Facebook and Instagram ad campaigns.
  • Experience managing $10K+/month in ad spend; $50K–$250K+ budgets preferred.
  • Experience managing multiple client accounts simultaneously.
  • Hands-on creative strategy experience with ad concepts, creative briefs, storytelling, UGC direction, and messaging frameworks.
  • Strong copywriting and hook-writing ability.
  • Knowledge of Meta Ads Manager, Facebook Business Suite, pixel tracking, attribution, and conversion optimization.
  • Understanding of direct-response psychology, UGC performance, and conversion flows.
  • Experience directing creators, video concepts, and ad scripting; AI-assisted creative workflow experience with tools such as ChatGPT or Claude is relevant.
Full job description

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours

Position Type: Full-Time, Remote
Working Hours: EST Business Hours

About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

  • Create winning ad concepts
  • Develop strong hooks and messaging
  • Direct UGC and storytelling
  • Turn creative ideas into profitable ad campaigns

You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale

while being fully accountable for:

  • CPL
  • CPA
  • ROAS
  • Creative performance
  • Growth outcomes

If you thrive at the intersection of:

  • Performance marketing
  • Consumer psychology
  • Storytelling
  • Paid social creative strategy

This role is a strong fit.

What You’ll Own

Meta Ads Campaign Ownership

  • Build, launch, manage, and scale:
    • Facebook Ads
    • Instagram Ads
  • Manage multiple client accounts simultaneously
  • Handle monthly ad budgets ranging from:
    • $10K
    • $50K
    • $250K+
  • Optimize campaigns for:
    • Lead generation
    • E-commerce
    • Customer acquisition
    • ROAS
    • CPA
    • Conversion growth

Creative Strategy (Primary Focus)

This is a creative-first role.

You will:

  • Develop original ad angles and campaign concepts
  • Create:
    • Hooks
    • Messaging frameworks
    • Positioning strategies
    • Offer narratives
  • Write detailed creative briefs for:
    • Video editors
    • Graphic designers
    • UGC creators
  • Lead UGC direction including:
    • Scripting
    • Storytelling
    • Creator guidance
    • Emotional framing
  • Shape high-converting paid social narratives from scratch
  • Continuously test fresh creative concepts and iterations

Performance Optimization

  • Monitor campaign performance daily
  • Analyze:
    • CPL
    • CPA
    • CTR
    • ROAS
    • Hook rates
    • Watch time
    • Conversion metrics
  • Identify winning creatives and scale them aggressively
  • Optimize:
    • Audiences
    • Creatives
    • Offers
    • Funnels
    • Landing page alignment
  • Improve performance primarily through creative iteration — not just media buying

Creative + Data Feedback Loop

  • Use performance data to improve:
    • Messaging
    • Storytelling
    • Offers
    • Emotional triggers
  • Understand:
    • Why ads convert
    • Why creatives fail
    • What psychological angles drive performance
  • Iterate quickly using data-backed creative insights

Collaboration & Leadership

  • Work closely with:
    • Designers
    • Editors
    • Creators
    • Marketing leadership
  • Align campaigns with revenue and growth goals
  • Operate independently with high ownership
  • Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

  • You think creatively first and analytically second
  • You understand emotional drivers behind conversions
  • You proactively bring new ideas and testing angles
  • You move fast without sacrificing quality
  • You are highly accountable for outcomes
  • You thrive in fast-paced growth environments

Required Experience & Skills

  • 3+ years running high-level Facebook and Instagram ad campaigns
  • Proven experience managing:
    • $10K+/month ad spend
    • Preferably $50K–$250K+ budgets
  • Experience managing multiple client accounts simultaneously
  • Strong hands-on creative strategy experience including:
    • Ad concepts
    • Creative briefs
    • Storytelling
    • UGC direction
    • Messaging frameworks
  • Strong copywriting and hook-writing ability
  • Deep understanding of:
    • Meta Ads Manager
    • Facebook Business Suite
    • Pixel tracking
    • Attribution
    • Conversion optimization

Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

What Separates Top Candidates

  • Portfolio of winning Meta ad creatives
  • Experience scaling successful creatives quickly
  • Strong understanding of:
    • Direct-response psychology
    • UGC performance
    • Creative psychology
    • Conversion flows
  • Hands-on experience directing:
    • Creators
    • Video concepts
    • Ad scripting
  • Experience with:
    • E-commerce brands
    • Lead generation funnels
    • Info products
    • SaaS
    • DTC brands
  • AI-assisted creative workflow experience using:
    • ChatGPT
    • Claude
    • AI scripting tools
    • AI concept generation

What a Typical Day Looks Like

  • Review ad performance and creative metrics
  • Brainstorm and develop new ad angles
  • Write creative briefs and hook variations
  • Coordinate with editors and designers on ad production
  • Launch and optimize Meta campaigns
  • Analyze creative winners and losers
  • Iterate campaigns based on conversion data
  • Test new messaging frameworks and offers

In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

Key Metrics for Success (KPIs)

  • Improved CPL, CPA, and ROAS
  • Speed of creative testing and iteration
  • Performance of ad creatives across accounts
  • Scalable campaign growth
  • Creative hit rate and winning ad identification
  • Consistent account growth and profitability

Why This Role Stands Out

  • Creative-first paid social role
  • High ownership across strategy and execution
  • Opportunity to work on large-budget Meta campaigns
  • Strong influence on revenue and growth outcomes
  • Fast-paced performance marketing environment
  • Freedom to aggressively test creative ideas
  • Exposure to scaling brands and multi-account growth

Interview Process

  • Initial Phone Screen
  • Video Interview with Recruiter
  • Client Interview
  • Offer & Background Verification

Apply Now

If you:

  • Know how to create Meta ads that actually convert
  • Understand storytelling and direct-response psychology
  • Love testing creative angles
  • Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

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