At Novakid, we are on a mission to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.
About the role
We are building a new interactive entertainment project for families (parents + children) — with YouTube as the main platform and content home.
Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes.
You will own the creative direction for both long-form and short-form — ensuring every piece of content works together as a system, not separately.
Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes.
Cultural & Audience Insight
Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
Anticipate cross-cultural interpretation, humor, and sensitivity
Keep Novakid relevant to real parent conversations, not marketing narratives
What you have done before (real experience we need)
You have concepted and led production of long-form YouTube content (8–20+ min) — episodic, story-driven, with clear hooks and payoff.
You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube.
You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes — and can show examples of how you made that decision.
You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) — and how they relate.
You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps).
Key responsibilities
YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around.
Test fast: Use short-form to validate concepts before building full episodes.
Own the creative vision from title/thumbnail to final frame of each episode.
Collaborate with production teams but stay responsible for viral instincts and audience psychology.
Analyze performance across both formats and iterate quickly.
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