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Head of Marketing, Argentina

📅 Jun 25
📍 🇺🇸 Buenos Aires - Hybrid🎙️ Leadership📡 Marketing Manager📢 🇪🇸 Spanish Required📢 🇬🇧 English Required💼 Full-Time
Team LeadershipMarketing StrategyMarket IntelligenceCustomer Experience Optimization

📜 Description

  • Lead, develop, and scale Nexo's local marketing team in Argentina.
  • Define the marketing strategy for Argentina across brand awareness and acquisition.
  • Act as the strategic interface between the AR team and central marketing teams.
  • Maintain a live overview of Argentina's crypto and finance landscape.
  • Develop personas and localized messaging for high-net-worth investors.
  • Audit key customer touchpoints and collaborate on improvements.

🛠️ Requirements

  • 10-15+ years in senior marketing roles, with experience in Argentina or LATAM.
  • Direct people-management experience with a track record of hiring and coaching.
  • Deep knowledge of the Argentine crypto, fintech, or wealth market.
  • Proven experience in shaping positioning and channel strategy.
  • Hands-on crypto user with strong understanding of local culture and media.
  • Analytical mindset with experience in data-driven insights.
  • Strong stakeholder management skills.
  • Native Spanish; professional English.

Benefits

  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • Comprehensive additional health insurance as part of our wellness program.
  • Career development opportunities in a global leader driving the next generation of wealth.
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