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Senior Performance Media Buyer

πŸ“… Sep 7
Performance MarketingMedia BuyingMeta AdsGoogle Ads
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πŸ“œ Description

  • Plan, launch, manage, and optimize campaigns across Meta, Google Ads, TikTok Ads, and Snapchat Ads.
  • Manage monthly advertising budgets exceeding SAR 100,000 and optimize campaign performance and profitability.
  • Track and analyze KPIs including ROAS, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate, and revenue.
  • Develop media strategies, run A/B tests, and optimize audiences, creatives, bidding strategies, and landing pages.
  • Partner with creative and content teams, share performance reports and recommendations with clients, and monitor platform and industry developments.

πŸ› οΈ Requirements

  • 6+ years of hands-on experience in Performance Marketing / Media Buying.
  • Hands-on experience in the Saudi market is a Must.
  • Experience managing performance campaigns for E-commerce brands using Salla, Zid, or WordPress CMS platforms.
  • Proven experience managing high monthly advertising budgets (SAR 100K+ or equivalent) across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
  • Strong expertise in campaign optimization and performance analysis, with a proven ability to improve ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
  • Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation.
  • Strong analytical mindset with the ability to translate data into actionable growth strategies.
  • Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.
Full job description

Nasoft is hiring on behalf of one of our clients, a Production House in Saudi Arabia that is expanding its services by launching a dedicated Performance Marketing division.

We're looking for a results-driven Senior Performance Media Buyer with extensive experience managing high-budget campaigns and optimizing performance across multiple advertising platforms.

Responsibilities

  • Plan, launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
  • Manage monthly advertising budgets exceeding SAR 100,000, ensuring maximum campaign performance and profitability.
  • Monitor, analyze, and optimize campaign performance using key KPIs, including ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
  • Develop data-driven media strategies, conduct A/B testing, and continuously optimize audiences, creatives, bidding strategies, and landing pages.
  • Collaborate with creative and content teams to improve campaign results and deliver actionable insights to clients through regular performance reports and recommendations.
  • Stay up to date with industry trends, platform updates, and emerging advertising opportunities.

Requirements

  • 6+ years of hands-on experience in Performance Marketing / Media Buying.
  • Hands-on experience in the Saudi market is a Must.
  • Experience managing performance campaigns for E-commerce brands using Salla, Zid, or WordPress CMS platforms.
  • Proven experience managing high monthly advertising budgets (SAR 100K+ or equivalent) across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
  • Strong expertise in campaign optimization and performance analysis, with a proven ability to improve ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
  • Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation.
  • Strong analytical mindset with the ability to translate data into actionable growth strategies.
  • Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.

Benefits

Working Conditions

  • Job Type: Full-time
  • Work Model: Remote
  • Working Days: Sunday – Thursday
  • Days Off: Friday & Saturday
  • Working Hours: 9:00 AM – 5:00 PM
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