The Growth Marketing Lead will drive new customer acquisition strategies and optimize growth levers while leading a team and managing a significant budget.
Growth & Marketing Lead
📅 Sep 17, 2024
Growth StrategyMarketing StrategyCampaign ManagementCommunity Engagement
📜 Description
- Own the overall growth and marketing strategy.
- Develop go-to-market strategies for new cities.
- Manage campaigns across digital and traditional channels.
- Foster community partnerships and organize events.
- Measure success through reporting and analytics.
- Oversee external agency and design partners.
🛠️ Requirements
- Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
- Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
- Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
- Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
- Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations
✨ Benefits
- Medical / dental / vision
- Generous PTO
Full job description
About Us
Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we’ve developed a unique care model in pediatrics:
- All well-child and sick care occurs in the patient’s home
- 24/7 accessibility through virtual care (text message, phone, video visit)
- Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy
After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel.
With MP’s early success, healthy funding has followed and we’ve already expanded to Dallas, with the ambitious goal of serving families across the country.
About This Role
As our Growth & Marketing Lead you’ll be instrumental in MP’s transformation from a Texas success story to a national sensation. You’ll be working closely with the company’s CEO, Andrew O’Hara, and leading all initiatives related to the growth of the business.
Here’s a sampling of your areas of responsibility:
- Ownership of overall growth & marketing strategy
- New city go-to-market strategy
- Campaign management across digital and traditional channels
- Community partnerships and events
- Measuring success through reporting & analytics
- Managing external agency & design partners
- Creative execution & copywriting
- Budget allocation across channels
- Growth experiments
- Customer surveys & interviews
About You
- Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
- Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
- Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
- Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
- Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations
Benefits
- Equity
- Medical / dental / vision
- Generous PTO
- 401k
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