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Senior Marketing Manager - Mainstream Growth (North America)

📅 Aug 13
📍 🇨🇦 Ottawa - Hybrid🎹 Mid-level📡 Marketing Manager💼 Full-Time
Integrated MarketingBrand ManagementOmnichannel Shopper MarketingRetail Marketing
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📜 Description

  • Translate mainstream growth strategy into integrated marketing activity across web, retail, social, CRM and earned media.
  • Partner with Sales and key retail customers to develop shopper marketing, trade and co-marketing initiatives.
  • Build and develop owned-audience digital initiatives that capture first-party data and support email and SMS journeys.
  • Champion a test-and-learn approach across channels, using performance data to optimize activity.

🛠️ Requirements

  • 4–6+ years' experience in integrated marketing, brand management or omnichannel shopper marketing.
  • Strong understanding of the North American retail landscape, particularly US mass retail and Food/Drug/Mass channels.
  • Experience partnering with Sales and retail customers, with knowledge of shopper marketing and promotional mechanics.
  • Hands-on experience connecting digital channels with retail and commercial outcomes.
  • Commercial, analytical and test-and-learn mindset with proven ability to manage budgets and analyze performance.
  • Strong cross-functional collaboration skills to deliver integrated programs.

✨ Benefits

  • Comprehensive company-paid health
  • Dental
  • Vision
  • Disability insurance plans
  • Company matching contributions to your retirement savings plan, helping you plan for a secure financial future.
  • $150 per year towards fitness activities, ensuring that you can stay active and healthy.
  • Three weeks of vacation per year, giving you time to relax and recharge
Full job description

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

Based in Ottawa, you will be the day-to-day owner of US and Canada marketing execution, with the US market as your core strategic focus. You’ll translate our strategy into live, highly integrated programs across channels, decide where to deploy resources for maximum impact, and build systems that make each campaign smarter than the last.

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.  If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.  At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.  We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)   If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group   Our privacy policy is available here: Privacy Policy | Lovehoney Group

What you will do

  • Translate mainstream growth strategy into integrated marketing activity across web, retail, social, CRM and earned media, building brand equity and demand across North America.
  • Partner with Sales and key retail customers to develop shopper marketing, trade and co-marketing initiatives that drive sales velocity and support joint business planning.
  • Build and develop owned-audience digital initiatives, including retail landing pages, product selection tools and connected packaging pathways that capture first-party data and support email and SMS journeys.
  • Champion a test-and-learn approach across emerging and established channels, using performance data to optimise activity and scale the most effective opportunities.
  • Own marketing performance tracking and budget optimisation, working cross-functionally with E-Commerce, CRM, Social, Brand and Sales teams and external partners to ensure activity delivers measurable business outcomes.

    • What you should bring

  • 4–6+ years’ experience in integrated marketing, brand management or omnichannel shopper marketing, ideally within CPG, health & beauty or consumer wellness.
  • Strong understanding of the North American retail landscape, particularly US mass retail and Food/Drug/Mass channels; Canadian retail experience is a strong asset.
  • Experience partnering with Sales and retail customers, with knowledge of shopper marketing, retail media networks and promotional mechanics such as digital coupons or rebates.
  • Hands-on experience connecting digital channels such as paid social, email/SMS and DTC web experiences with retail and commercial outcomes.
  • Commercial, analytical and test-and-learn mindset, with a proven ability to manage budgets, analyse performance and optimise customer acquisition and conversion.
  • Strong cross-functional collaboration skills, with the ability to bring E-Commerce, CRM, Social, Sales and other teams together to deliver integrated programmes.
  • Experience launching or scaling consumer brands in national retail, or familiarity with first-party data, connected commerce, creator/influencer marketing or PR/earned media, is desirable.

    • What we can offer you

  • Competitive salaries, ensuring that you are fairly compensated for your hard work.
  • Comprehensive company-paid health, dental, vision, life, and disability insurance plans, keeping you and your loved ones healthy and protected.
  • Company matching contributions to your retirement savings plan, helping you plan for a secure financial future.
  • $150 per year towards fitness activities, ensuring that you can stay active and healthy.
  • Three weeks of vacation per year, giving you time to relax and recharge, plus great staff discounts and support for professional development to help you grow in your career.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

    • Our interview process

  • CV review
  • Interview with one of Talent Acquisition Team Members
  • Task
  • Hiring Manager Interview
  • Leadership Interview
    • Apply Now

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