Marketing Intern

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure
• Culture at our core: If you’re looking for a no-corporate-BS environment, we are the perfect fit for you. We operate with empathy, celebrate individuality, encourage effective collaboration, and believe great work comes from trust, not titles

Join us as we redefine what it means to build an enduring consumer group — from Asia, for the world.

The role
You will be responsible for supporting and contributing to the overall marketing strategy across omnichannel touchpoints for the Singapore market, across major platforms and channels: e-commerce site, flagship store, customer relationship management, influencer, PR, events & activations. Reporting into the Marketing Manager of Singapore, you will play a key role in shaping Love, Bonito throughout this exhilarating growth in Singapore.

Main Responsibilities:

• Influencer collaborations – shortlisting of influencers, content ideas and coordination of outfit selections
• Weekly coordination with try-on influencers – creation of lookbooks & tracking links, booking out of fitting rooms, other delivery matters
• Weekly reporting – updating weekly performance deck with influencer clippings, reach, insights
• Creative and social media savvy – to support content creation and brand storytelling across our digital platforms
• Organising and upkeep of internal trackers – PR tracker, expense tracker, task tracker
• Coordinate media seedings on a campaign basis
• Work closely with team to plan, support and execute KOL/Media events
• Manage timelines and prompt follow-ups with KOL/media for various campaigns
• Work closely with other functional teams to troubleshoot or expedite KOL/media orders
• Contribute to conceptualizing and executing engaging and performance-driven campaigns
• Contribute to conceptualizing new content ideas or formats for Telegram
• Research, outreach, liaise and coordinate plans with external partners to drive brand awareness and acquire new customers
• Coordinate and execute marketing collaterals and assets across in-store touchpoints
• Coordinate with event vendors or partners and execute programmes and operations plan during event days

Requirements

• Available for 6 months internship commitment
• Undergraduates and graduate students are both welcome to apply
• Passion for all things Public Relations, KOL management, Events management and other marketing functions related
• Passion for fashion
• Updated with the current social media and influencer trends globally and in Singapore
• Has an agile, multitasker, and open-to-learn mindset

• Based in Singapore

Benefits

1. Flexible Work Arrangement

• Hybrid work set-up with twice a week office visits

2. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements