Director of Digital & B2C Marketing (Hybrid)

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

At Lakeshore, we've spent decades helping educators and families find products that make learning joyful. As Director of Digital and B2C Marketing, you'll lead the team that connects those products to the people who need them — owning our paid search, paid social, email, SMS, and push channels and shaping the end-to-end digital experience that drives customer acquisition and revenue growth. This is a high-visibility role with real ownership: you'll set the strategy, build the team's capabilities, and be accountable for results that matter to the business. 

A day on the job looks like this: 

• Own the digital performance marketing roadmap — setting channel strategy, establishing KPIs, and holding the team accountable for measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push 
• Lead agency and internal team partnerships to identify, prioritize, and execute opportunities for conversion improvement and revenue expansion, including paid campaign launches and creative asset development 
• Drive the evolution of Lakeshore's omnichannel contact strategy, integrating data and customer insights to improve path-to-purchase performance both on-site and in-app 
• Translate performance data into clear direction — communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with confidence and a compelling point of view 
• Coach, develop, and grow a high-performing digital marketing team by setting clear goals, closing capability gaps, and creating a culture of accountability and continuous improvement 
• Partner with Creative to develop insight-driven briefs and oversee the production of assets that meet both performance standards and brand quality 
• Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and a strong return on investment 

Qualifications

Got the skills and experience? Here’s what we’re looking for:  

Required:

• 8+ years of experience in digital marketing within a B2C ecommerce environment 
• 5+ years leading and developing digital performance marketing teams, with direct accountability for team results 
• Deep hands-on expertise in paid search and paid social platforms (Google Ads, Meta Ads Manager, and similar), including campaign strategy, bid management, audience targeting, attribution, and budget forecasting 
• Proven track record building and executing integrated, omnichannel digital marketing strategies that drive measurable business outcomes 
• Strong analytical skills with experience using data to diagnose performance, identify opportunities, and make confident decisions — including proficiency in digital analytics and customer journey tools 
• Experience managing external agencies and cross-functional stakeholders across a complex, fast-moving organization 
• Bachelor's degree or equivalent experience in a related field 
• Ability to work onsite in Carson, CA on a hybrid schedule 

What sets you apart: 

• You lead with data but communicate with clarity — you can take a complex performance story and make it compelling to a room of executives or a team of specialists 
• You build accountability without micromanaging — your teams know what success looks like and feel equipped to get there 
• You're equally comfortable setting three-year strategy and rolling up your sleeves to pressure-test a media plan 
• You create environments where different perspectives sharpen the work rather than slow it down 

Additional Information

And here’s our end of the bargain!

At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties.

For this position, new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at a salary rate between $141,500-$190,000 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidate's relevant experience, location, and skillset.

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you. 
 
To learn more about Lakeshore, visit www.lakeshorelearning.com/careers 
 
Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

To learn about how we collect and use Applicant information, please visit our Employee/Applicant Privacy Policy.

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information.