Growth Marketing Specialist

Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

The Growth Marketing Specialist supports the core of Koala's paid media engine, working alongside the Growth Lead on strategy, testing and new growth streams. You'll ship and manage campaigns across Meta, YouTube, TikTok and Google, pace budgets against what the business needs, and turn what you see in the data into insights the creative, e-commerce, lifecycle, and brand teams can act on.

Key Responsibilities

• Build, launch and QA campaigns across Meta, YouTube, TikTok and Google, and manage day-to-day performance.

• Pace budgets and action reallocations in line with agreed targets, scaling what's working and killing what's not.

• Monitor daily, weekly and monthly trends, flagging spend anomalies, CPA shifts and creative fatigue early, and act on them.

• Own the weekly performance read with the Growth Lead, focused on the metrics that create business impact.

• Run structured tests across creative, account structure, bidding, and landing experiences.

• Share creative insights (hooks, formats, messages, offers) with the Creative Strategist to speed up our testing loop.

• Partner with e-commerce, lifecycle and Data & Analytics to share learnings across the funnel and keep tracking healthy.

• Use AI tools and automation to speed up reporting and analysis, so more time goes into insight and action.

Ideal background

• 2-3 years in performance or growth marketing, in-house or agency; e-commerce or DTC preferred.

• Hands-on experience running campaigns in Meta and TikTok.

• Strong understanding of performance creative, what grabs attention, and what makes people take action.

• Strong commercial and analytical judgement, with a knack for tying in-platform metrics to business impact.

• Working knowledge of tracking set-up and pixel management.

• Active use of AI tools to improve the speed and quality of your work.

• Clear, fast communicator who shares updates early and iterates rather than waiting for perfect.

• A demonstrated ability to learn quickly. You won't know everything on day one, and that's fine. We're looking for curiosity and a real hunger to learn.

Perks and Privileges

Koala is only great when its employees are happy; and we’re one happy bunch!

• Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)

• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

  Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Accelerate your career - via our Learning Management platform, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Community is a great place to hang out and belong to!

Why Join Koala?

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We have no ego; we seek feedback that grows us; and we have a strong bias for action. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.