Review Generation Team Lead & Community Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Review Generation Team Lead & Community Manager based in United States.

This role owns the strategy and execution of a comprehensive review generation program across customer and enterprise segments. You will lead a team of campaign specialists and managers, setting priorities, goals, and performance standards that drive meaningful review participation. The position combines team leadership, community building, campaign strategy, and data-driven optimization. You will work closely with content, research, customer success, and enterprise stakeholders to align review initiatives with broader pipeline and business objectives. A key focus will be developing an engaged reviewer community through recognition, incentives, and ambassador-style programs. The role offers an opportunity to shape scalable review programs within a fast-moving B2B technology environment while leveraging automation and AI to improve performance.

• Own the strategy, roadmap, and prioritization framework for review generation initiatives across product lines, customer segments, and enterprise accounts.
• Lead, coach, and develop a team of campaign specialists and managers, establishing goals, providing feedback, and supporting professional growth.
• Partner with senior marketing, content, research, customer success, and enterprise stakeholders to align review generation priorities with pipeline, content, research, renewal, and expansion objectives.
• Build and nurture an engaged community of reviewers and buyers through recognition, incentive, loyalty, and ambassador-style programs that encourage ongoing participation.
• Establish team-wide KPIs covering review volume, quality, velocity, and campaign performance, and communicate results and insights to leadership.
• Collaborate with UGC teams to ensure campaign messaging and content remain consistent, compelling, and aligned across review-generation touchpoints.
• Prioritize campaigns based on strategic account needs and engage directly with customers when necessary to support participation.
• Establish and maintain compliance standards for review-generation activities, including CAN-SPAM, GDPR, email regulations, and internal best practices.
• Improve campaign performance through segmentation, personalization, experimentation, and A/B testing, ensuring effective practices are adopted consistently across the team.
• Monitor review platform developments, community management trends, and email marketing innovations, introducing new approaches that improve engagement and results.
• Leverage AI tools and automation to optimize workflows, increase team efficiency, and strengthen campaign execution.

Requirements:

• 5+ years of experience in email marketing, community management, or a related field, including 1–2+ years in a people management or team leadership position.
• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Demonstrated experience managing or mentoring teams, setting goals, coaching employees, and evaluating performance.
• Strong knowledge of marketing automation platforms such as Ortto, Marketo, or Salesforce Marketing Cloud.
• Excellent writing, editing, and content strategy skills.
• Experience designing, prioritizing, and managing campaigns across multiple stakeholders and customer segments.
• Strong analytical and data-driven mindset, with the ability to translate campaign results into actionable team strategies.
• Proficiency with CRM platforms such as Salesforce Data Cloud, along with basic HTML, CSS, and/or Liquid skills.
• Strong cross-functional communication and collaboration skills, including experience partnering with directors and senior leaders.
• Proficiency in using AI tools to improve workflows and operational efficiency.
• Experience in review generation, user-generated content, or online community management is preferred.
• Experience creating reviewer recognition, loyalty, or ambassador programs is a plus.
• Familiarity with review platforms and direct experience working with enterprise customers or clients are preferred.
• Experience with lead generation tactics such as LinkedIn Ads, sponsorships, or events is an advantage.
• Background in B2B SaaS or enterprise technology is preferred.

Benefits:

• Comprehensive healthcare coverage for employees and their families.
• Monthly wellness reimbursement.
• Access to professional mental health coaching through AbleTo, depending on region.
• 401(k) with up to 5% company matching for U.S. employees.
• Stock options for employees.
• Annual learning reimbursement to support professional development.
• Opportunities for career growth and development.
• Culture Club that gives employees a voice in shaping the workplace.