🕒 4 days ago
Own paid acquisition and growth strategy for DTC and eCommerce brands, connecting campaign performance to financial outcomes through experimentation, forecasting, budget allocation, and full-funnel optimization.
Performance & Growth Marketer
🕒 4 days ago
Meta AdsGoogle AdsTiktok AdsPaid Acquisition
📜 Description
- Manage and optimize paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Develop and run structured tests across channels, creative, audiences, offers, and conversion funnels.
- Allocate budgets and monitor performance to improve acquisition costs, profitability, and marketing effectiveness.
- Analyze CAC, LTV, MER, ROAS, contribution margin, and payback periods; connect results to revenue and P&L outcomes.
- Collaborate with creative, CRO, and growth teams and communicate commercial recommendations to founders and senior stakeholders.
🛠️ Requirements
- At least three years of hands-on paid media experience specifically working with product-based DTC or eCommerce brands.
- Strong practical expertise in managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Proven experience personally managing and scaling significant paid advertising budgets, with a clear understanding of the commercial impact of investment decisions.
- Previous in-house or brand-side experience with DTC or eCommerce businesses is strongly preferred.
- A solid understanding of the eCommerce customer journey, including customer acquisition, conversion optimization, retention, and lifetime value.
- Strong commercial and financial acumen, particularly in CAC, LTV, MER, ROAS, contribution margin, payback periods, and overall business profitability.
- The ability to look beyond advertising platform metrics and evaluate how marketing decisions influence revenue, margins, and broader business performance.
- Excellent analytical, problem-solving, and critical-thinking skills, with the ability to identify trends, diagnose performance issues, and develop effective solutions.
- Proven ability to translate complex data into actionable strategic recommendations and communicate insights clearly to non-technical stakeholders.
- Strong written and verbal English communication skills, with the confidence to work directly with founders, senior leaders, and clients.
✨ Benefits
- Fully remote work: Work remotely in friendly environment, with flexibility suited to distributed collaboration.
- Exposure to established brands: Work with large-scale DTC and eCommerce businesses, including brands operating at eight- and nine-figure revenue levels.
- Strategic development: Gain experience at the intersection of performance marketing, commercial strategy, financial planning, and business growth.
- Expert mentorship: Participate in weekly live strategy sessions with experienced growth leaders.
- Structured onboarding: Benefit from a dedicated six-week onboarding and development program designed to help you build the knowledge and capabilities required for success.
- Proprietary tools and reporting: Access specialized reporting systems that integrate marketing performance with P&L data, alongside structured experimentation and testing frameworks.
- Clear career progression: Develop along a defined growth pathway, from Performance Marketer to Growth Performance Marketer, Senior Performance Marketer, and potentially Growth Strategist.
- Merit-based advancement: Progress based on demonstrated capabilities, business impact, and performance rather than tenure alone.
- Broader career opportunities: Expand your responsibilities beyond paid media execution into growth strategy, forecasting, commercial analysis, and strategic decision-making.
- Meaningful ownership: Take an active role in shaping marketing investment decisions and driving measurable, profitable business outcomes.
Full job description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance & Growth Marketer based in France.
Join a growth-focused team helping established direct-to-consumer (DTC) and eCommerce brands achieve sustainable, profitable growth. In this role, you will go beyond traditional media buying to connect paid advertising performance with broader business outcomes and financial metrics. You will take ownership of acquisition strategies, campaign optimization, experimentation, and budget allocation across major advertising platforms. Working closely with experienced growth strategists, creative specialists, and senior stakeholders, you will turn complex data into actionable commercial insights. You will contribute to forecasting, attribution, and full-funnel optimization while helping brands improve customer acquisition costs, lifetime value, and profitability. This opportunity offers exposure to high-growth eCommerce businesses, structured professional development, and a clear pathway toward broader growth strategy responsibilities.
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