🕒 3 days ago
Own paid acquisition across Meta and Google, build AI agent workflows for campaign optimization, and improve landing pages, tracking, and funnel economics to drive trial growth.
Demand Generation Associate Manager
🕒 4 days ago
HubspotSalesforceMarketing AutomationLifecycle Marketing
📜 Description
- Build and manage HubSpot email and lifecycle campaigns, including segmentation, workflows, dynamic content, forms, and landing pages.
- Write and optimize email copy for nurture sequences and marketing campaigns.
- Maintain campaign tagging, UTM standards, and tracking across HubSpot and Salesforce.
- Quality-check campaign links, personalization, workflow logic, rendering, and functionality before launch.
- Build dashboards, analyze campaign and funnel performance, and recommend improvements.
- Run A/B and multivariate tests, support sales follow-up, and improve reusable templates and workflows.
🛠️ Requirements
- Professional Experience: At least five years of hands-on experience building, managing, and optimizing marketing campaigns in HubSpot, with working knowledge of Salesforce.
- Marketing Automation Expertise: Strong technical proficiency in marketing automation, including workflow configuration, list management, segmentation, forms, dynamic content, lifecycle campaigns, and attribution tracking.
- Analytical and Reporting Skills: Demonstrated ability to build performance reports, interpret campaign and funnel data, identify conversion opportunities, and translate findings into practical recommendations.
- Experimentation and Optimization: Experience developing testing hypotheses and executing A/B or multivariate tests. Familiarity with VWO, Optimizely, or HubSpot's native testing capabilities is an advantage.
- Copywriting and Communication: Strong written communication skills, with the ability to create and refine clear, compelling, and brand-aligned email content for nurture programs and marketing campaigns.
- Quality and Attention to Detail: A meticulous approach to campaign testing, troubleshooting, and quality assurance, including the ability to review work completed by other team members.
- Sales Technology Familiarity: Experience with Gong or comparable sales enablement and engagement platforms is beneficial.
- Organizational Skills: Strong project management capabilities, sound analytical judgment, and the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
- Growth Mindset: A proactive, data-driven approach to problem-solving, with a strong interest in experimentation, process improvement, marketing technology, and scalable campaign execution.
- Collaboration: Ability to work effectively across teams, communicate insights clearly, and balance technical execution with broader marketing and revenue objectives.
✨ Benefits
- Annual Bonus: Eligibility for additional annual bonus compensation through an incentive program.
- Flexible Time Off: Flexible paid time off
- Paid holidays
- Health and Insurance Coverage: Medical
- Dental
- Vision insurance
- Along with life insurance and pet insurance
- Healthcare Savings Accounts: Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA), including an employer contribution.
- Retirement Savings: 401(k) plan with employer matching.
- Family Support: Paid parental leave and fertility and family-building assistance through Carrot.
Full job description
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Demand Generation Associate Manager based in the United States.
Join a dynamic marketing team as a hands-on specialist responsible for executing and optimizing lifecycle and demand generation programs. In this role, you will own marketing automation, campaign development, attribution, quality assurance, and performance reporting. You will leverage HubSpot and Salesforce to build scalable campaigns that generate engagement and drive measurable business growth. By analyzing campaign data and running structured experiments, you will identify opportunities to improve conversion rates and optimize the marketing funnel. You will also collaborate closely with Sales and Marketing teams to strengthen lead follow-up and create seamless customer journeys. This remote opportunity is ideal for a detail-oriented, analytical marketing professional who enjoys combining technical expertise, creative execution, and continuous experimentation.
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