Lead user acquisition for a free-to-play mobile poker app, managing budgets and optimizing campaigns across major paid channels to drive growth and performance.
Head of Paid Media
๐ Description
- Design and execute comprehensive paid media strategies across search, social, display, and emerging channels.
- Manage and optimize large-scale budgets to hit aggressive CAC, ROAS, and LTV targets.
- Lead the end-to-end campaign lifecycle, from initial planning and audience segmentation to creative briefing and technical implementation.
- Analyze performance data to identify trends, uncover insights, and iterate on campaign tactics in real-time.
- Collaborate with internal creative and product teams to align messaging with customer personas and landing page experiences.
๐ ๏ธ Requirements
- 5+ years of experience managing high-growth paid media accounts.
- Proven track record of scaling monthly budgets while maintaining efficiency and hitting performance KPIs.
- Deep technical expertise in platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads.
- Strong proficiency in web analytics tools and attribution modeling.
- Excellent communication skills with the ability to translate complex data into actionable executive insights.
โจ Benefits
- ๐ป Fully Remote: Work from anywhere with international teams
- ๐ค Peer Community: Connect with high-performing professionals in our network
- ๐งญ Ongoing Support: Receive guidance from Huzzle before and after placement
- ๐ฐ Tailored Compensation: Salaries vary by client and candidate preference โ we'll match you with options that fit your goals
Full job description
About Huzzle
At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries. Unlike an outsourcing agency, we place you directly with a client where youโre hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
As the Head of Paid Media, you will be the strategic architect behind our digital acquisition engine. We are looking for a data-driven leader to take full ownership of our paid media ecosystem, driving scalable growth and optimizing cross-channel performance. This is a high-impact role where you will bridge the gap between creative strategy and technical execution to ensure every dollar spent translates into measurable business success.
Key Responsibilities
- Design and execute comprehensive paid media strategies across search, social, display, and emerging channels.
- Manage and optimize large-scale budgets to hit aggressive CAC, ROAS, and LTV targets.
- Lead the end-to-end campaign lifecycle, from initial planning and audience segmentation to creative briefing and technical implementation.
- Analyze performance data to identify trends, uncover insights, and iterate on campaign tactics in real-time.
- Collaborate with internal creative and product teams to align messaging with customer personas and landing page experiences.
- Stay at the forefront of ad-tech trends, platform updates, and privacy regulations to ensure competitive advantage.
Requirements
- 5+ years of experience managing high-growth paid media accounts.
- Proven track record of scaling monthly budgets while maintaining efficiency and hitting performance KPIs.
- Deep technical expertise in platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads.
- Strong proficiency in web analytics tools and attribution modeling.
- Excellent communication skills with the ability to translate complex data into actionable executive insights.
Nice-to-Haves
- Experience working within a fast-paced agency environment.
- Knowledge of SQL or advanced data visualization tools (e.g., Tableau, Looker).
- Experience with conversion rate optimization (CRO) and A/B testing frameworks.
Benefits
๐ป Fully Remote: Work from anywhere with international teams
๐ค Peer Community: Connect with high-performing professionals in our network
๐งญ Ongoing Support: Receive guidance from Huzzle before and after placement
๐ฐ Tailored Compensation: Salaries vary by client and candidate preference โ weโll match you with options that fit your goals
Similar jobs
Search more Performance Marketing Manager jobsLead user acquisition for a new free-to-play mobile poker app, managing budgets and optimizing campaigns to drive growth and performance.
Lead user acquisition for a new free-to-play mobile poker app, managing budgets and optimizing campaigns across major paid channels to drive growth and performance.
Lead user acquisition for a free-to-play mobile poker app, managing substantial budgets and driving growth through data-driven strategies and creative experimentation.
Lead user acquisition for a new free-to-play mobile poker app, managing substantial budgets and driving growth through data-driven strategies and creative campaign management.
