The Senior Director of Fresh Grocery (Produce, Meat & Seafood) serves as the strategic leader and full P&L owner for one of our most strategic and highly visible categories. Reporting directly to the SVP of Operations, this role is responsible for driving the growth, profitability, and end-to-end execution of our fresh grocery business.
This is a highly collaborative, cross-functional leadership position requiring seamless orchestration across Merchandising, Field Operations, Pricing, Marketing, and Supply Chain. The ideal candidate will bridge corporate category strategies with field execution, overseeing everything from complex vendor relations and pricing architectures to instore merchandising, quality control, and strategic marketing programs.
Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role.
This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
Base Salary Range: $180,000 - $240,000
Full P&L Ownership: Drive the financial performance of the Fresh division (Produce, Meat, and Seafood), managing gross sales, margin contribution, shrink mitigation, and corporate net profitability targets.
Strategic Vendor Management & Procurement: Directly manage high-level vendor relationships and contract negotiations. Accountable for vendor performance metrics, including fulfillment rates, strict quality compliance, and establishing a highly competitive cost of goods sold (COGS).
Cross-Functional Orchestration: Lead alignment and build scalable processes across Merchandising, Field Operations, and Supply Chain to establish clear, unified commercial and logistical goals from farm-to-shelf.
Assortment & Localization Strategy: Collaborate with buying and merchandising teams to design regional and localized product assortments that meet changing customer demands, dietary trends, and seasonal availability.
Pricing & Promotional Architecture: Own strategic pricing frameworks and promotional cadences that maximize market competitive advantages while defending required margin profiles.
Quality & Cold-Chain Management: Partner with supply chain, logistics partners, and food safety teams to establish, monitor and enforce strict quality standards, optimized transit flows, and cold-chain integrity to reduce shrink.
Merchandising & Presentation Standards: Establish corporate visual merchandising directives, planograms, and display guidelines to drive basket size and elevate the perimeter customer experience for both the in-store and e-commerce experience.
Field Execution & Training Support: Collaborate with field operations to build training programs and labor metrics that equip store-level teams with the specialized skills needed to manage fresh prep, handling, and rotation standards.
Experience: 8+ years of progressive leadership experience in grocery retail or fresh food operations, with at least 3 years of dedicated experience directing high-volume Fresh categories (Produce, Meat, and/or Seafood).
Vendor & Supplier Relations Expertise: Extensive, proven background in direct vendor management, supplier diversification, strategic contract negotiation, and SLA enforcement within the fresh food sector (e.g., packers, brokers, farm-direct programs).
Proven Financial Accountability: Explicit, past track record managing full P&L performance for a complex fresh business line, showing deep understanding of volume, margin, and shrink management variables.
Cross-Functional Leadership Capability: Demonstrated success operating within matrixed corporate environments, with a proven ability to influence and align teams across Merchandising, Logistics, and Field Operations.
Technical & Market Knowledge: Strong understanding of perishable supply chain networks, cold-chain logistics, food safety/USDA regulations, and agricultural/livestock commodity market dynamics.
Analytical Skillset: Highly metrics-driven with the ability to interpret category data, customer loyalty insights, and operational metrics into actionable business strategies.
Education: Bachelor’s degree in Business Administration, Supply Chain Management, Agribusiness, or a related field required; an MBA or equivalent advanced degree is preferred.
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