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Director of Field & Partner Marketing

🕒 16 days ago
B2B MarketingField MarketingABM (account-based Marketing)Event Management

📜 Description

  • Own the field marketing strategy to drive pipeline generation across target industries.
  • Manage programmatic regional events tied to ABM playbooks, such as target-account dinners and partner-enabled events.
  • Drive brand awareness and generate leads through onsite activations.
  • Analyze and report on event ROI and MQL metrics.
  • Collaborate with the marketing creative team to ensure brand representation.

🛠️ Requirements

  • 10+ years of related marketing experience in a B2B SaaS environment
  • Proven experience building and executing regional field/ABM programs with measurable pipeline/revenue impact
  • Strong cross-functional collaboration skills: working with sales (regional/global), demand generation, and customer success.
  • Experience working in partnership marketing: co-marketing with alliance partners, joint campaigns, partner event programs, partner ecosystem engagement.
  • Data-driven mindset: you should be comfortable defining KPI frameworks, tracking program performance, and optimizing programs based on results.
  • Excellent communication, planning, and operational skills: able to build processes, manage budgets, coordinate vendors, drive programs end-to-end.
  • Strong communication skills – written and oral
  • You are creative, innovative, and always think outside the box
  • Highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data
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