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Director of Brand & Creative

🕒 yesterday
Brand StrategyCreative DirectionDemand GenerationContent Creation

📜 Description

  • Build and lead a new, unified Brand & Creative function, defining its mandate and operating model.
  • Own brand and creative strategy to enhance pipeline, demand, and brand awareness.
  • Mentor a multidisciplinary team across content, social/brand, and design, ensuring accountability for outcomes.
  • Set the editorial calendar and direct creative efforts to measurably impact the business.
  • Provide creative concepts for experimentation to support demand generation.
  • Define brand standards and collaborate with channel leads to implement them effectively.

🛠️ Requirements

  • 10+ years in brand, design, or creative direction, including 3+ years building and leading creative teams - ideally in B2B SaaS or an agency.
  • A strong portfolio spanning both system-level brand work (identity, guidelines, messaging frameworks) and high-craft execution across web, content, social, and campaigns.
  • A track record of brand and creative work that moved business metrics - pipeline, demand, and awareness - not just creative output, and the data to demonstrate it.
  • Proven ability to translate business goals into clear creative briefs, concepts, and measurable outcomes.
  • A record of building and scaling brand systems and creative processes - guidelines, templates, and workflows - that let a lean team punch above its weight and keep non-designers on-brand.
  • A systems-minded operator who builds frameworks that outlast you, leads calmly under pressure, and creates clarity in ambiguity, rather than someone whose impact is capped by their own output.
  • Excellent written, visual, and verbal communication - you can present creative rationale to an executive audience and earn buy-in.
  • An analytical mindset: you partner with the Director of demand generation to define how brand and creative impact is measured and report on it candidly, wins and misses alike.
  • Comfort partnering across demand generation, product marketing, and corporate communications to ship one coherent story across the funnel.
  • Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, Zoom Webinar, and Asana
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