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Customer Marketing Manager

📅 Jul 23
Customer MarketingAdvocacyLifecycle MarketingB2B SaaS

📜 Description

  • Build a world-class customer reference program to turn power users into vocal advocates.
  • Conduct interviews to create compelling, ROI-driven case studies and testimonials.
  • Collaborate with teams to promote product launches and events to customers.
  • Design and execute campaigns to increase platform adoption and customer lifetime value.
  • Develop customer-facing collateral and communications to simplify legal-tech workflows.

🛠️ Requirements

  • 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS.
  • Strong writing skills with a proven track record in drafting case studies and promotional content.
  • Ability to coordinate project workflows across Customer Success and Marketing teams.
  • Experience executing multi-stage email campaigns within HubSpot or similar platforms.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

  • A dynamic, rapidly growing company, focused on helping organizations thrive - Medical
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