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Senior Performance Marketing Manager

🕒 15 days ago
B2B MarketingPerformance MarketingPaid SearchGoogle Ads

📜 Description

  • Own paid search and social campaigns, including Google Ads and LinkedIn Ads, managing strategy, bidding, and creative testing.
  • Drive down CPA and improve pipeline efficiency through data-driven optimizations.
  • Manage third-party media and paid distribution, including programmatic and native advertising.
  • Oversee landing page performance and conversion rate optimization, building a testing program in-house.
  • Close the measurement gap by developing full-funnel paid measurement and tracking.
  • Utilize AI to enhance output and streamline workflows in paid execution.

🛠️ Requirements

  • 5+ years in B2B performance or growth marketing with ownership of a paid budget.
  • Experience managing significant monthly paid spend and pipeline contributions.
  • Hands-on experience building and optimizing paid search and social campaigns.
  • Ability to trace paid dollars to MQL, SQL, and closed revenue.
  • Experience with attribution models and event-based tracking.
  • In-house CRO and landing page testing experience.

Benefits

  • Unlimited PTO
  • Wellness benefits starting your first day
  • Technology & Work from Home reimbursement
  • Flexible work schedules
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