📅 May 6
Leads growth marketing strategy and a high-performing team, driving product adoption, U.S. market launches, use-case growth, and customer loyalty through data, experimentation, and cross-functional execution.
Loyalty & Customer Growth Manager
🕒 4 days ago
Promotional Campaign ManagementLoyalty RewardsCustomer SegmentationTest-and-learn
📜 Description
- Plan and manage an annual calendar of promotions and rewards for different customer segments.
- Lead promotion planning from concept, modelling and creative brief through channel execution, testing and reporting.
- Partner with Customer Analytics to refine segments and target offers at the right point in the customer lifecycle.
- Manage annual budgets and quarterly forecasts, tracking promotional usage, incremental revenue and ROI.
- Coordinate cross-functional optimisation plans and test new offers and rewards.
🛠️ Requirements
- Experience managing promotions and rewards, preferably within a high volume retailer with strong e-commerce presence
- Experience of managing test and learn approaches
- Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality.
- Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred
- Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership
- Experience in a complex, cross-functional environment.
- Experience of management and developing individuals
✨ Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment (3 days a week in office, 2 days WFH)
Full job description
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
MARKETING
We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.
LONDON
Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Creative. Our open plan space is ideal for collaborative working and sharing ideas. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.
THE ROLE
Reporting to the Head of CRM & Loyalty, responsible for developing, executing, and analysing promotional campaigns and reward propositions designed to increase engagement, drive repeat purchases, and maximise the lifetime value of our existing customer base, all whilst hitting very clear financial payback guardrails. This strategic role sits in Marketing but requires cross-functional working across Commercial, Customer Analytics, Finance and Product. The ideal candidate is a hands-on operator with a blend of creative thinking and quantitative rigour, alongside a proven track record in optimising promotional performance.
WHAT YOU'LL DO
Design and manage a comprehensive annual promotional and rewards calendar (e.g., discounts, spend and saves, credit cashback, loyalty rewards) targeted specifically at a variety of customer segments (e.g. low purchase intent, inactive, high-value)
Oversee the entire go to market planning of a promotion, from initial concept, modelling/sizing and creative brief through execution across all channels (e.g. promo setup, testing setup, on-site messaging, email, push) and final reporting
Work with customer analytics to define and refine customer segments, ensuring promotions are highly personalised and targeted at the optimal time in their lifecycle to drive incrementality
Manage the annual budgeting and quarterly re-forecast process, working with customer analytics and finance to ensure both reporting and prediction frameworks are robust, focused on key metrics including promotional usage, incremental revenue and ROI
Lead the ideation and cross-functional execution of optimisation plans across Analytics, CRM, creative, on-site experience and messaging, as well as brand new offers and rewards to be tested
WHO YOU ARE
Experience managing promotions and rewards, preferably within a high volume retailer with strong e-commerce presence
Experience of managing test and learn approaches
Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality.
Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred
Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership
Experience in a complex, cross-functional environment.
Experience of management and developing individuals
REWARDS & BENEFITS
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
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