Social Media Manager

About Us

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.

We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.

As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”

Here’s what other customers have said about Dutch Vet:

"The easiest vet visit you'll ever have.”

"More thorough than my in-person vet.”

"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"

Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

The Role

We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel.

This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.

Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.

Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms

Create and publish high-performing content (short-form video, static, reactive, and trend-based)

Partner with Creative and Content teams to develop scroll-stopping, on-brand assets

Manage content calendar aligned to campaigns, launches, and cultural moments

Drive engagement through community management (comments, DMs, conversations)

Identify trends, memes, and cultural moments to create timely, relevant content

Collaborate with Growth to test paid amplification, whitelisting, and creator content

Work with PR and Partnerships on influencer and celebrity integrations

Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals

Support lifecycle and cross-channel content (email, SMS, landing pages) as needed

3–6 years of experience managing and growing social media for a brand

Proven ability to create content that drives engagement, growth, and subscriptions

Deep understanding of TikTok, Instagram Reels, and short-form video trends

Strong creative instincts with an eye for what performs vs. what looks good

Experience working cross-functionally with Growth, Creative, Product, and PR teams

Data-driven mindset comfortable using insights to iterate quickly

Ability to move fast, test, learn, and adapt in a high-growth environment

Willingness to take chances, disrupt and try new things

Strong project management and analytic skills

Strong writing and communication skills with attention to tone and brand voice

Nice To Haves

Experience in consumer, health, pet, or subscription businesses

Experience with influencer/creator partnerships and whitelisting

Familiarity with performance marketing and paid social

Experience launching or scaling a brand’s social presence

You’ll build and scale Dutch Vet’s social presence

Your work will directly impact brand awareness, engagement, and acquisition

You’ll operate at the intersection of brand, performance, and culture

You’ll help define how pet care shows up in modern media

The chance to make a meaningful impact on pets (and their people)

You’ll make trusted veterinary care more accessible to millions of pet parents

Pets First – Business and medical decisions are always guided by the pet’s best interest.
Agile Like a Cat – We move quickly with thoughtfulness and precision.
Creativity is our Catnip – We push boundaries and make complex topics easier to understand.
Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.