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Senior Digital Marketing Specialist - Paid Social - FTC

🕒 12 days ago
Digital MarketingProgrammatic AdvertisingPaid SocialDV360

📜 Description

  • Join the Digital Media team, collaborating with creative, data science, and marketing technology teams.
  • Manage end-to-end platform setup, activation, optimisation, and reporting for programmatic video and paid social campaigns.
  • Respond to briefs, forecasting audience reach and recommending channel strategies to meet commercial goals.
  • Build and manage ad-serving tags, trackers, and CM360 trafficking processes for accurate performance measurement.
  • Design and run A/B tests and brand lift studies to improve campaign efficiency.
  • Deliver weekly performance updates and post-campaign analysis for key stakeholders.

🛠️ Requirements

  • Direct expertise activating and optimising media via DV360, Meta, and TikTok.
  • Strong knowledge of the display and video media ecosystem, including CM360 trafficking tools.
  • Proven quantitative and analytical skills with the ability to synthesize complex data into actionable insights.
  • Excellent stakeholder management skills with a track record of building trust across teams.
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