Google Ads Demand Gen Specialist
Manage and optimize large-scale Google Ads campaigns with a focus on Demand Generation, developing user acquisition strategies and collaborating with creative teams.
Who is Credible?
Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance β all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.
We are hiring a Performance Marketing Analyst (also titled Growth Specialist) to own auto insurance paid acquisition on Credible's Israel-based paid marketing team. This is a mid-senior individual-contributor role that starts in SEM, owning Google Ads hands-on for the auto vertical, and expands into paid social, and emerging formats through FY27.
You are bidding against national carriers and other comparison marketplaces, at the state level, on economics that shift by carrier and consumer profile. Prior hands-on auto insurance paid media experience is the single most important requirement for this role.
You will report to the Senior Performance Marketing Lead and work closely with the Head of Performance Marketing. This is a high-autonomy role with real budget ownership, clear targets, and a fast path to broader channel responsibility.
We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, weβre the friend you always wish you had in finance.
We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, weβll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.
Manage and optimize large-scale Google Ads campaigns with a focus on Demand Generation, developing user acquisition strategies and collaborating with creative teams.
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