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Senior Lifecycle Marketing Manager

🕒 29 days ago
Lifecycle MarketingProject ManagementCustomer Data AnalysisA/B Testing

📜 Description

  • Oversee the lifecycle strategy across Consensys' product offerings.
  • Determine the channel and messaging throughout a user's lifecycle.
  • Manage end-to-end lifecycle campaigns, from strategy to measurement.
  • Develop an experimentation roadmap and continuously test content effectiveness.

🛠️ Requirements

  • 4-8 years of experience in lifecycle marketing.
  • Experience building lifecycle user journeys for large user bases.
  • Excellent project management skills for managing multiple experiments.
  • Practical experience with CEP systems like Braze.
  • Familiarity with marketing tools like Segment, Mixpanel, and Preset.
  • Self-starter, data-driven, and customer-obsessed.
  • Strong verbal and written communication skills.
  • Ability to thrive in a fast-paced environment.

Benefits

  • Competitive benefits
  • We have a comprehensive and competitive benefits package to make sure we're looking after you and what matters most.
  • Continuous learning & opportunities
  • Unlimited vacation/holidays
  • Flexible working arrangements
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