Lead the APJ marketing strategy and team, driving revenue growth through targeted campaigns and customer engagement initiatives across diverse market segments.
Head of EMEA Marketing
📜 Description
- Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies.
- Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
- Own vertical ABM strategy and run targeted campaigns grounded in real customer outcomes.
- Localize core positioning and messaging for the EMEA market, working closely with product marketing.
- Lead EMEA events strategy, including owned events and third-party sponsorships.
- Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers and platform partners.
🛠️ Requirements
- 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
- Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
- Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role
- Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
- A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
- Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences
- Collaborative and low-ego
- Experience in developer tools, AI/ML, or engineering productivity platforms
- Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)
- Existing relationships with key EMEA SIs and resellers
Full job description
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
The Role
Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.
This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .
What You’ll Do
Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
Localize core positioning and messaging for the EMEA market, working closely with product marketing.
Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.
Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
Track and report on pipeline contribution and marketing performance for the region.
What Success Looks Like
Cognition has a credible, consistent brand presence in the Japanese market
Partner marketing is a meaningful and measurable pipeline channel
Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing
HQ and EMEA are tightly aligned on messaging, programs, and priorities
Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem
You Should Be:
5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role
Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences
Collaborative and low-ego
Bonus Points:
Experience in developer tools, AI/ML, or engineering productivity platforms
Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)
Existing relationships with key EMEA SIs and resellers
Equal Opportunity
Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.
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