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Senior Product Marketing Manager

📅 Feb 10
Product MarketingGo-to-market StrategiesMarket InsightsMessaging Architecture

📜 Description

  • Partner with product teams early in development, providing market insights and positioning.
  • Own end-to-end go-to-market strategies for product launches, including performance analysis.
  • Build and maintain messaging architecture for product areas, ensuring clarity and consistency.
  • Collaborate with marketing teams to align product messaging with brand identity.
  • Conduct competitive and market intelligence to inform product positioning.
  • Define success metrics for product adoption and report on performance.

🛠️ Requirements

  • 5+ years in product marketing, with at least 2 years in fintech or financial services.
  • Experience managing go-to-market strategies for multiple product launches.
  • Ability to work from first principles and develop positioning documents.
  • Proficient in data analysis using tools like Claude, Cursor, or Amplitude.
  • Understanding of AI tools and their application in marketing workflows.
  • Experience collaborating with creative teams to maintain brand identity.

Benefits

  • From medical insurance to pension plans, we've got your back

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