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Growth Marketing Lead, Programmatic & Video

🕒 yesterday
📍 🇺🇸 San Francisco - Hybrid💰 $167.2k - $209.1k / year🎸 Senior💊 Growth Marketing Manager💼 Full-Time
Growth MarketingProgrammatic MediaVideo AdvertisingData Analysis
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📜 Description

  • Own strategy, investment, and performance across programmatic display, video, audio, and emerging digital channels.
  • Evolve Brex's media operating model and partner ecosystem, including vendor evaluation and agency management.
  • Build integrated audience strategies using first-party data and other signals to reach priority audiences.
  • Develop the measurement framework for the portfolio, partnering with Analytics and Data Science.
  • Identify emerging channels and technologies to shape future media strategies.

🛠️ Requirements

  • 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
  • Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
  • Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
  • Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
  • Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
  • Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
  • Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
  • Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
  • Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.
  • Experience in fin-tech marketing or marketing to finance professionals.
Apply Now

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