Senior Director, Global B2B Marketing
Lyft👥 10,000+ employees🏢 Transportation
Lead the global B2B marketing strategy and operations for Lyft, overseeing a matrixed team to execute and measure marketing efforts across diverse brands and markets.
Senior Director, Marketing - APAC
📅 Aug 10
Marketing StrategyB2B MarketingChannel MarketingSales Collaboration
📜 Description
- Shape and execute the marketing strategy for the APAC region.
- Collaborate with sales and channel teams to create a comprehensive quarterly marketing plan.
- Engage with marketing leadership to localize product launches and campaigns.
- Build strategic marketing plans with top channel partners for joint demand programs.
🛠️ Requirements
- 10+ years proven experience in B2B field or partner marketing.
- Experience managing multiple direct reports.
- Experience working with US-based organizations and corporate marketing teams.
- Strong channel acumen and understanding of partner types and personas.
- Bachelor's degree in marketing, Business, English or Communications.
- Must be willing and able to travel up to 20%.
Full job description
The Senior Director of Marketing will lead the marketing strategy for the APAC region, collaborating with sales and corporate teams to drive demand and optimize performance.
Description
- Shape and execute the marketing strategy for the APAC region.
- Collaborate with sales and channel teams to create a comprehensive quarterly marketing plan.
- Engage with marketing leadership to localize product launches and campaigns.
- Build strategic marketing plans with top channel partners for joint demand programs.
Requirements
- 10+ years proven experience in B2B field or partner marketing.
- Experience managing multiple direct reports.
- Experience working with US-based organizations and corporate marketing teams.
- Strong channel acumen and understanding of partner types and personas.
- Bachelor's degree in marketing, Business, English or Communications.
- Must be willing and able to travel up to 20%.
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