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Director, Product Marketing - MDR

๐Ÿ•’ 19 days ago
B2B Software Product MarketingCybersecurity SolutionsMarket AnalysisCustomer Engagement

๐Ÿ“œ Description

  • Develop and execute go-to-market strategies for MDR products, ensuring alignment with business objectives.
  • Lead the messaging and creation of marketing assets for MDR product offerings, driving customer and partner engagement.
  • Act as a key partner to the Sales team, enabling them with tools, training, and competitive insights.
  • Conduct market analysis to understand customer needs, industry trends, and competitive positioning.
  • Build customer personas and use cases to inform positioning and marketing content.
  • Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue.

๐Ÿ› ๏ธ Requirements

  • 8+ years of B2B software product marketing experience, including at least 3 years of experience with cybersecurity solutions required.
  • Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors.
  • Bachelor's degree required.
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