🕒 6 days ago
Own and optimise paid acquisition across Meta, Google and early-stage ChatGPT testing, improving lead quality and customer acquisition through disciplined experiments, commercial analysis and cross-functional collaboration.
Senior Performance Marketing Specialist [B2C]
🕒 yesterday
Performance MarketingMedia BuyingGrowth MarketingMeta Ads
📜 Description
- Create and manage campaigns across Meta, Google, TikTok, Snapchat, and other online channels.
- Set performance parameters and optimize campaigns, audiences, bidding tactics, and other variables to increase effectiveness and conversions.
- Apply brand and persona strategy across online platforms and coordinate campaign content with the Content and Marketing teams.
- Run test-and-learn strategies and align with the Marketing team before, during, and after campaigns.
- Drive app installs and engagement, and track user behavior and conversions using Google Analytics, ad-account data, and internal reports.
- Maintain shared performance dashboards, develop action plans from campaign insights, and apply SEO best practices to improve visibility and organic rankings.
🛠️ Requirements
- Bachelor’s degree in Marketing, Media, or a related field.
- 3+ years of experience in performance marketing, media buying, or growth marketing.
- Excellent command of Arabic and English.
- Good organization and planning skills.
- Creative with good writing skills.
- Up to date with online marketing and measurement trends and best practices.
✨ Benefits
- Competitive salary packages
- Flexible work arrangements
- Family Medical insurance
- Access to a wide range of courses on our platform
- Customer
Full job description
About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
As the Senior Performance Marketing Specialist, you will:
- Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
- Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
- Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
- Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
- Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
- Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
- Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
- Ensure continuous alignment with marketing team pre, during & post marketing campaign
- Drive the installation of the mentor App to drive engagement with users and customers
- Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
- Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
- Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
- Proficient in implementing SEO best practices to enhance website visibility and organic search rankings
The ideal candidate will have:
- Bachelor's Degree in Marketing/Media or any related field
- 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
- Excellent command of Arabic and English.
- Good organization and planning skills.
- Creative and good writing skills.
- Up to date with the latest trends and best practices in online marketing and measurement.
Why join us?
- Competitive salary packages
- Flexible work arrangements
- Family Medical insurance
- Access to a wide range of courses on our platform
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