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Demand Generation Manager

📅 Jul 31
Analytical MindsetCampaign Data AnalysisPerformance DashboardsCross-functional Collaboration

📜 Description

  • The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs.
  • In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth.
  • As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company.
  • A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting
  • This role partners closely with cross-functional

🛠️ Requirements

  • EDUCATION
  • Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field
  • EXPERIENCE
  • 3+ years of B2B demand generation or digital marketing experience
  • Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
  • Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot

Benefits

  • Healthcare
  • Dental
  • Vision Benefits
  • Employer Paid Life Insurance and Disability Insurance
  • EAP - Employee Assistance Program
  • Pet Insurance
  • Competitive Bonus Structure
  • Home Office Reimbursement
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