Position Summary
The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.
Requirements
Essential Job Functions & Responsibilities:
Client Proposals:
- Lead and oversee the development of client proposals for social media campaigns
- Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals
- Ensure proposals meet client needs and goals
Strategy & Campaign Planning:
- Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productions
- Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
- Involve the Advertising Division to plan effective use of advertising as part of strategies
Submission Plan Development & Implementation:
- Develop submission plans for social media campaigns and lead the team in implementing them
- Ensure consistent brand messaging across the web and various social media platforms
- Engage with users and provide responses to social media inquiries, messages, and comments
- Ensure submission plans are executed efficiently and effectively
Content Development:
- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc
- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production
- Collaborate internally and externally to create engaging and high-quality content for social media campaigns
Analysis:
- Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement
- Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors
- Use analysis to improve social media marketing strategies and campaigns
Client Reporting:
- Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects
- Present reports to clients and communicate results in a clear and effective manner
Team Leadership:
- Lead the Social Media Account Management Group, collaborating with team members on day-to-day operations and coaching as necessary
- Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these
- Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives
Other Common Job Functions
- Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
- Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
- Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
- Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements:
Required:
- Bachelor's degree in Marketing, Communications, or related field
- At least 5 years of Social Media related project management experience, in-house or with an agency
- 4-5 years of experience supervising a team at a Japanese entertainment related company
- Excellent written and verbal communication skills in English
- Familiar with social media trends and current entertainment
- Social Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)
- Likes and is familiar with Japanese Anime/Manga
- Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred:
- Strong Supervisory and Management Skills-
Highly organized with strong time- and resource management skills
- Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues
- Flexible, creative, and accustomed to working in teams or independently as necessary
- Ability to speak and read Japanese
Desired Skills and Abilities:
- Strong Supervisory and Management Skills
- Highly organized with strong time- and resource management skills
- Experience working in the entertainment industry
- Experience with Social Media advertising
- Ability to speak and read Japanese
Benefits
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
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